As the holiday season sneaks up, it feels natural to start thinking about more thoughtful, connected ways to celebrate and share. This time of year, we have opportunities to make each gift feel intentional by choosing to support small businesses and makers in our communities. Shopping small is about so much more than a transaction—it's a way to strengthen our communities, support creative traditions, and celebrate the dedication that so many local businesses pour into their work.

When we shop small, we’re choosing to support real people who are pouring their hearts into their dreams. These businesses often start with just one person’s passion and commitment, sometimes involving whole families and teams dedicated to making things that feel extra special. Small shops rely on partnerships with other locals, sustainable practices, and, often, a lot of late nights and elbow grease to bring their products to life. When you buy from a small business, you’re supporting that dream and, with it, a network of talented people who help make our communities vibrant and unique.

The impact goes beyond that one purchase. Shopping small keeps our dollars in the community, helping other businesses thrive and building a stronger local economy. Whether it’s a handcrafted candle, a beautiful piece of pottery, or a jar of local preserves, each item carries a story—one that reflects the heart and soul of its maker.

Think of it as a ripple effect. When you support a small business, you’re lifting up not only the person behind the product but also their family, their suppliers, and even their dreams of a better, more intentional way of doing business. You’re helping keep traditions alive, supporting artisans who work with techniques passed down through generations or developed with care over many years.

If you’re reading this, chances are you already value the craftsmanship and care that go into these handmade products. As you’re out shopping this season, think about the difference each choice can make in someone’s life. Each purchase becomes part of a bigger celebration—of community, of creativity, of connection.

So, here’s to a holiday season filled with intention, kindness, and a sense of shared values. Thank you for supporting small businesses, for caring about the people behind the products, AND for being part of a wonderful ripple that reaches so many. Let’s keep celebrating the makers, dreamers, and doers around us.

Happy holidays, and let’s make every choice count.

Warmly,
Tam xo